Krebs was most recently head of sales for Disney’s Maker Studios and has spent the last couple of decades in digital media. To aid in that pursuit, the company has hired media exec Jason Krebs as its chief business officer. With that scale, the company is looking to monetize an active audience of users searching for apps to best express whatever emotion they might be feeling at the moment.īut how do you do that? Well, if you’re Tenor you try to find media companies and brands that are thirsty for new ways to connect with consumers and who want to associate their goods and services with the emotions linked to the GIFs their customers are sharing with friends.
Thanks to its own keyboard and integration with other apps, Tenor has more than 200 million monthly users and processes more than 200 million daily search requests for GIFs.
So far that functionality has been adopted for use in apps and services that include Apple’s iMessage, Facebook Messenger, Facebook comments, WhatsApp and Twitter, among others. It also has an SDK to enable third-party developers to add GIF sharing into their own apps. Tenor ( neé Riffsy) makes a popular mobile keyboard that allows users to easily search for and share GIFs in whatever app they might be using at the moment. GIF-sharing startup Tenor hopes to change that, by partnering with media companies, brands and advertisers to help them build and distribute GIFs users will love - and hopefully make a few bucks along the way. Over the past several years, GIFs have emerged as a pervasive form of visual communication and self expression across multiple communication channels: They have found their way into our texts, our Tweets, our Messenger chats, and definitely into our Slack channels.īut like most new forms of media and communications, GIFs have thus far struggled to find a business model that matches their ubiquity.
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